Partner Summary
Arc & Hue is a UK activewear brand designing colourful, sculpting pieces around confidence, movement, and real-life wear. Founded by Kimberly Adjei, the brand rejects the idea that performance gear must be muted or generic. Every piece is built to be expressive in the gym and polished outside of it - because activewear should work as hard as the person wearing it.
Ideal Customer: Fitness professionals, gym owners, content creators, photographers, and retail buyers looking for expressive, confidence-building activewear that stands out in a sea of beige.
Pain Points Solved: Lack of size-inclusive expressive options; activewear that fails the "street to studio" test; brands needing product validation and launch visibility.
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