Home Care Networking Group Partnership

The Challenge: Building Infrastructure for a Founder-Led Network

Maria Marshall built Home Care Networking Group (HCNG) to solve a real problem: home care providers in the UK are drowning in operational complexity. Between CQC compliance, staffing shortages, tender applications, and client acquisition, most founders are stuck working in their business with no time to work on it.

HCNG provides the infrastructure these founders need—business mentoring, regulatory support, marketing services, training programs, and access to a network of 15,000+ care agencies. But Maria identified a gap: her clients needed recruitment support, and HCNG needed the systems to deliver it at scale.

What HCNG Does for Home Care Founders

HCNG offers the full operational toolkit for home care businesses:

Growth & Client Acquisition

• 90 Day Home Care Challenge: Fast-track growth program for breakthrough results

• 6-month mentoring series covering operations, marketing, and sustainable revenue

• 12-month strategic leadership course for founders ready to scale

• Referral network development and partnership facilitation

Regulatory & Compliance

• CQC registration and inspection preparation

• Policies and procedures documentation

• Tender application support (individual questions to full submissions)

• Industry recognition programs

Operational Infrastructure

• Marketing and branding strategy

• Website development and hosting

• Social media management

• Recruitment services

How We Helped HCNG Build Recruitment Capacity

We partnered with HCNG in August 2024 to help them stand up their own recruitment capability—not as an outsourced service, but as infrastructure they own and operate.

Recruitment Systems & Process Design

We designed the end-to-end recruitment workflow—from client intake and job posting to candidate screening, interview coordination, and placement tracking. Rather than running it for them, we built the frameworks and trained their team to execute it themselves.

CRM & Pipeline Infrastructure

We implemented and configured their CRM system (Giig), created the database architecture, and built the reporting dashboards they needed to manage multiple client pipelines simultaneously. We set up access controls, commission tracking, and automated workflows so HCNG could scale without manual bottlenecks.

Sales & Client Engagement Assets

We developed sales scripts, outreach templates, and client intake processes tailored to the home care sector. These assets allow HCNG's team to confidently handle discovery calls, proposal generation, and client onboarding without starting from scratch each time.

Automation Strategy & Implementation

Working alongside Streemline AI, we helped HCNG prototype voice agents for training bookings and explore automation opportunities that reduce admin work while maintaining the personal touch their clients expect. The goal: reserve human expertise for high-value interactions, not scheduling calls.

Revenue Operations & Commission Structure

We designed transparent commission frameworks and invoicing workflows that make it clear who earns what, when, and why. This created certainty for HCNG's team and associates while establishing fair compensation models that scale.

Why This Advisory Model Works

Most consultants drop in, deliver a deck, and disappear. We took a different approach:

• Build with them, not for them: We implemented systems alongside HCNG's team, training them to own and iterate on the infrastructure long-term

• Practical frameworks over theory: Every process we designed was tested in real client interactions and refined based on what actually worked

• Aligned incentives: We structured the partnership so our success is tied to HCNG's ability to execute and generate revenue independently

• Documentation & knowledge transfer: SOPs, training materials, and playbooks ensure HCNG isn't dependent on us for day-to-day operations

For home care founders working with HCNG, this means access to professional recruitment support built specifically for their sector. For HCNG, it means a new revenue stream and service offering they control completely.

Current Focus

We're in year one—supporting HCNG as they scale the recruitment practice, refine their processes, and expand into adjacent services. Active projects include pipeline automation, regional expansion playbooks for clients and exploring AI-powered audit systems for care management compliance.

The goal isn't to make HCNG dependent on external support. It's to build their internal capacity so they can serve their network sustainably and grow the business on their own terms.