Players Platform Group: Building Infrastructure for Football Talent

The Partnership

Players Platform Group is building a platform to connect football talent with development opportunities across the UK and beyond. We've been working alongside their team to support growth across several key areas of their business.

Like many businesses, PPG had a clear vision but needed help turning that vision into working infrastructure—the kind that can scale as they grow.

How We're Working Together

Our partnership with Players Platform Group is ongoing and spans four main areas:

Website Development

We're helping to build PPG's new website, focusing on creating a clear user experience for player registrations and partner engagement. The goal is to provide a solid digital foundation that supports their growth objectives without overcomplicating things.

Investor Connections

We've facilitated introductions to investors in the sports tech and talent development space. Our focus has been on connecting PPG with individuals who have relevant experience scaling marketplace businesses—people who understand the specific challenges of building two-sided platforms.

Operational Support

We've worked with the team to implement core processes—from registration workflows to partner onboarding. The aim is to create systems that can scale without creating unnecessary complexity. When you're building a platform, the operational details matter as much as the big vision.

Sponsorship Opportunities

We're helping to identify potential sponsorship partners that align with PPG's mission and audience, exploring opportunities to diversify revenue while adding value for players and partners. It's about finding the right fit, not just chasing any sponsorship deal.

What We're Learning

This partnership has reinforced the value of embedded collaboration. Rather than advising from the outside, we're working directly alongside the PPG team to build, test, and refine as we go.

Marketplace businesses have unique challenges—you're serving two distinct audiences, and both sides need to see value quickly. Working closely with Kevin and the team means we can move fast and adjust as we learn what actually works.

The Ongoing Work

Unlike some partnerships that have a clear endpoint, this one is more of a continuous collaboration. As PPG grows and new challenges emerge, we're there to help think through solutions and implement what's needed.

That's the kind of partnership that makes sense for an early-stage platform—flexible, hands-on, and focused on whatever moves the business forward.